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Sculley, John; Byrne, John A. ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future Sculley, John; Byrne, John A.
0060157801 / 9780060157807 Good.
Hardcover. Stated 1st edition hardcover with dustjacket 1987 Harper and Row. NOTICEABLE AVERAGE WEAR. Clean and unmarked; pages bright; binding tight. 450 pages; Index; Bibliography; black-and-white photos. Language: English. NOTE: Large format-- cannot ship outside U.S. via Flat-Rate envelope; may require additional international postage. 'The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a second-wave company to join Apple, a third-wave firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.'--Leonard Grundt, Library Journal, 1987.
Price:
12.00 USD
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