Hardcover. Hardcover with dustjacket 2nd printing Free Press 1982. Previous owner's name written on 1st blank page. Otherwise very clean; average wear. Pages bright; binding tight. 270 pages; Index; References. Language: English. 'The authors use examples of strategic planning in leading companies such as General Electric, Texas Instruments, and the Campbell Soup Company throughout the book. A helpful and practical guide for managers and business students. Recommended.'--Library Journal.